Design & Brand Identity
Responsive E-Commerce Website for The Korean Skin Care Company Kiseu.
The brand’s name is derived from the direct Korean translation for “kiss”. The act of kissing may also be deemed as a ritual and formal gesture, depending on context and culture. The Korean skin care routine contains 5-10 different products and builds up to a daily ritual.
Considering the brand’s identity, I created a natural and spa look to represent the values that the brand is based on. This includes a visual concept with a natural and pure tone. I used pictures of women with a natural look, little or no makeup, bright and clean images.
Client
Kiseu is a new Korean skin care beauty brand.
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Project Goal
Creating a new website, including blog and shop as well as implementing a cross functional visual concept for all social media channels.
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Business Goal
Increasing the brand awareness and the brand popularity as well as selling the products online. From wordpress' rigid look to a full screen responsive appearance.
Role
Art direction, conception, design
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Year
2019
