The packaging is made for the 5, 7, and 10 step skin care routine. The first launch includes two cleansers, toner, exfoliator, mist/essence, serum, mask, eye cream, moisturizer and sunscreen cream. The bottles are mainly in a frosted glass or frosted plastic bottle for a more upscale look. The cleanser bottle and eye cream tubes are white plastic with a smooth touch and matt finish. The core element for all Kiseu packaging is inspired by the Korean hibiscus flower.

The brand’s name is derived from the direct Korean translation for “kiss”. The act of kissing may also be deemed as a ritual and formal gesture, depending on context and culture. The Korean skin care routine contains 5-10 different products and builds up to a daily ritual. Considering the brand’s identity, I created a natural and spa look to represent the values the brand is based on.

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