Campaign

Double exposure campaign visual

The concept behind these visuals is to show that the book engages the readers mind. The reader should feel attracted to the destination and the corresponding travel guide.

Client

The Baedeker books are one of the most popular travel guides in Europe.

 

Project Goal

Redesigning the brand identity with a new conception and campaign to reflect the company´s newer and more modern look.

 

Business Goal

Increasing the brand awareness and popularity of the brand.

Role

Conception, Design

Year

2017