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Campaign
Double exposure campaign visual
The concept behind these visuals is to show that the book engages the readers mind. The reader should feel attracted to the destination and the corresponding travel guide.
Client
The Baedeker books are one of the most popular travel guides in Europe.
Project Goal
Redesigning the brand identity with a new conception and campaign to reflect the company´s newer and more modern look.
Business Goal
Increasing the brand awareness and popularity of the brand.
Role
Conception, Design
Year
2017
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