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High quality horse feed supplement

LUCERNE PRO is a highly nutritious and palatable fibre supplement to complement every feed regime, grown and produced in New Zealand. Starting with a competitor analysis, I designed the packaging for the EQUIFIBRE Lucerne Pro®. To get a healthy and natural look, I used green colours and pictures that show a horse and a beautiful landscape. EQUIFIBRE Lucerne Pro® is cut and pressed into convenient block size portions for ease of handling. For better understanding and as a reference point the side of the packaging states the ammount of feed left.


Let’s Bale produces nutritious, high-quality fibre feeds for cows, goats and horses in New Zealand.

Project Goal

Creating a practical packaging design.

Business Goal

Launching the product and selling it in stores as well as exporting it.


Conception, design



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