Packaging
High quality horse feed supplement
LUCERNE PRO is a highly nutritious and palatable fibre supplement to complement every feed regime, grown and produced in New Zealand. Starting with a competitor analysis, I designed the packaging for the EQUIFIBRE Lucerne Pro®. To get a healthy and natural look, I used green colours and pictures that show a horse and a beautiful landscape. EQUIFIBRE Lucerne Pro® is cut and pressed into convenient block size portions for ease of handling. For better understanding and as a reference point the side of the packaging states the ammount of feed left.
Client
Let’s Bale produces nutritious, high-quality fibre feeds for cows, goats and horses in New Zealand.
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Project Goal
Creating a practical packaging design.
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Business Goal
Launching the product and selling it in stores as well as exporting it.
Role
Conception, design
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Year
2016
